12 Tips to Boost Average Order Value (AOV)

Boosting Average Order Value (AOV) is crucial for increasing revenue and scaling your eCommerce brand. Here's some tips to increase AOV

1. Free Shipping Threshold: Implementing a free shipping threshold encourages customers to add more items to their cart to reach the required order value for free shipping. This tactic plays into pre-purchase upsells by incentivizing customers to buy more to avoid paying for shipping.
   
   
2. Discount Thresholds: By providing tiered discounts based on the order value, you can incentivize customers to spend more in order to unlock higher discount levels. For instance, offering a 10% discount on orders over $50 can serve as a powerful motivator for customers to increase their order size in order to take advantage of the discount.
   
   
3. Pre-Purchase Upsells: Strategically recommending related products before checkout can increase the overall cart value. Only show pre-purchase upsells that are relevant to each other, for example a camera and a camera bag. You can test showing pre-purchase upsells in the PDP or the cart page.
   
   
4. Post-Purchase Upsells: Post-purchase upsells work the same as pre-purchase upsells but have no potential negative impact on your Conversion Rate. Since the customer will have already checked out, there is no risk of negative impact on CVR. If you’re using an app like Zipify OCU, you can have post purchase upsells in one click.
   
   
5. Quantity Breaks: Implementing quantity breaks correctly can significantly increase the average order value. For products with a high repurchase rate, like supplements or consumables, quantity breaks are non negotiable. Be sure to emphasize the "Best Value" option on your quantity breaks.
   
   
6. Cart Gamification: Adding gamified elements to the cart, such as a progress bar showing how close customers are to reaching a certain threshold for a reward (like free gift or additional discount), can entice them to add more items to their cart to complete the challenge.
   
   
7. Priority Shipping Upsell: Offering the option to upgrade to Priority Processing for an additional cost can boost AOV. This doesn’t necessarily need to be expedited shipping, it can just be priority order processing. We’ve A/B tested a $5 Priority Processing upsell on many of our clients stores and have seen AOV increase without affecting CVR.
   
   
8. Insured Shipping Upsell: Providing customers the choice to add shipping insurance for a small fee can increase AOV, as some customers may prefer the added security for their valuable items. We’ve seen stores running this pre checked with no negative effect on Conversion rate.
   
   
9. Loyalty Program: Implementing a loyalty program that rewards customers for spending more can encourage repeat purchases and higher AOV. For example, offering exclusive discounts or points based on order value. Make sure to highlight points per product, and points collected with users that are logged in to your store.
   
   
10. Prominent Search Bar: Enhancing the search functionality on your website allows customers to find specific products easily. This improves the chances of customers finding more items they want, leading to larger order sizes.
    
    
11. Show Savings: Clearly displaying the total savings achieved through discounts, bundle deals, or promotions during the checkout process can nudge customers to add more items to their cart to maximize their savings and feel less guilty for having a cart with many products.
    
    
12. Personalized Suggestions: Most themes automatically generate product suggestions which leads to irrelevant product suggestions. Tailoring product suggestions based on individual customer preferences and behavior can lead to higher AOV. 

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Remember, what works for other brands might not work for yours, everything needs to be A/B tested. If you want to learn more and get a Free Audit & Mockup of your brand, book a call with us.